Unlock AI Compliance: Master the new EU AI Act with our comprehensive guide.
It’s important that you understand the rules when you’re making your marketing calls. The Privacy and Electronic Communications Regulations 2003 (as amended) (PECR) cover live telephone calls made for direct marketing purposes. This guidance discusses live marketing calls in detail. Read it if you have detailed questions not answered in the Guide to PECR, or […]
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This time, we would like to introduce to you a company called Glimpse Protocol. Glimpse Protocol provides a “Privacy-as-a-Service” solution, a technology platform (which is approved by the Information Comissioner’s Office!) to the AdTech community. This is important because this week the EU made a turnover ruling on the Interactive Advertising Bureau (IAB)’s Transparency and […]
What is the ‘legitimate interests’ basis? Article 6(1)(f) gives you a lawful basis for processing where: “processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require […]
The lawful bases for processing are set out in Article 6 of the UK GDPR. At least one of these must apply whenever you process personal data: Consent: the individual has given clear consent for you to process their personal data for a specific purpose. Contract: the processing is necessary for a contract you have with the […]
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