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It’s important that you understand the rules when you’re making your marketing calls. The Privacy and Electronic Communications Regulations 2003 (as amended) (PECR) cover live telephone calls made for direct marketing purposes. This guidance discusses live marketing calls in detail. Read it if you have detailed questions not answered in the Guide to PECR, or […]
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We have said this previously but we are still seeing a huge number of Subject Access Requests [SARs]. A SAR is a request made by or on behalf of the data subjects which grants the right to obtain a copy of all the personal data that an organization has collected about them. These are pretty […]
Data protection and marketing are so closely interconnected that no marketing plan involving data can move forward without getting data protection right. GDPR – General Data Protection Regulation – and PECR – Privacy and Electronic Communication Regulations – are regulations concerning data protection that marketers must familiarise themselves with. The two regulations are complementary, indeed […]
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