7 min read

Writen by Zlatko Delev

Posted on: February 27, 2024

E-commerce and GDPR: What Online Businesses Need to Know

For many online businesses, data protection has become a critical concern. With the introduction of the General Data Protection Regulation (GDPR) in 2018, organizations are required to comply with strict guidelines to ensure the privacy and security of personal data. In this article, we will explore the relationship between e-commerce and GDPR, and discuss what online businesses need to know to navigate this complex landscape.

European Union (EU) introduced the General Data Protection Regulation (GDPR) in 2018 as a comprehensive data protection framework. Its primary objective is to safeguard the privacy and security of personal data belonging to individuals within the EU and European Economic Area (EEA). GDPR applies to any organization that collects and processes personal data of EU citizens, regardless of the organization’s location.

The regulation defines personal data as any information that relates to an identified or identifiable natural person. This includes names, addresses, email addresses, financial information, and even IP addresses. GDPR grants individuals greater control over their personal data and imposes strict obligations on organizations to handle this data responsibly.

For e-commerce businesses, GDPR has significant implications. Online retailers collect a vast amount of personal data, including customer names, addresses, payment details, and purchase history. It is crucial for these businesses to understand how GDPR affects their operations and take the necessary steps to ensure compliance.

Consent and Transparency

Under GDPR, organizations must obtain explicit and freely given consent from individuals before collecting and processing their personal data. This means that e-commerce businesses need to be transparent about how customer data will be used and give individuals the option to opt-in or opt-out of data collection. Consent forms and privacy policies should be clear, concise, and written in plain language.

Data Minimization and Purpose Limitation

Another fundamental principle of GDPR is data minimization. E-commerce businesses should only collect and retain the minimum amount of personal data necessary to fulfill the intended purpose. Moreover, organizations must specify the purpose for which the data is being collected and ensure that it is not used for any other purposes without obtaining additional consent.

Data Security and Breach Notification

Data security is of utmost importance in e-commerce. GDPR requires organizations to implement appropriate technical and organizational measures to protect personal data from unauthorized access, loss, or disclosure. In the event of a data breach, businesses must notify the relevant supervisory authorities and affected individuals within 72 hours of becoming aware of the breach.

Individual Rights

GDPR grants individuals several rights regarding their personal data. E-commerce businesses must be prepared to address these rights, which include the right to access, rectify, and erase personal data, as well as the right to data portability. Organizations should have processes in place to handle data subject requests and provide individuals with the necessary information and tools to exercise their rights.

Complying with GDPR can be a complex undertaking for e-commerce businesses. However, by following a few key steps, online retailers can ensure they are meeting their obligations and protecting customer data.

You can do an audit to figure out what your data processing activities are and identify compliance gaps or potential risks. By updating the policies and consent forms, people will know how their data is processed and what their rights are under GDPR.

With monitoring your systems for any vulnerabilities or suspicious activities you can promptly address any issues that arise.

Training your staff will help your employees understand the importance of safeguarding personal data and ensure compliance throughout your organization.

Be sure to designate a point of contact within your organization to handle these requests and establish clear procedures for verifying the identity of data subjects.

Additionally, stay informed about new developments in data protection and adjust your practices accordingly.

Navigating the complexities of GDPR compliance can be challenging for e-commerce businesses. We offer comprehensive solutions to help online retailers achieve and maintain GDPR compliance.

GDPR Audit and Compliance Assessment

We can provide a thorough audit and compliance assessment to identify any areas of non-compliance and recommend remedial actions. Our team of experts examines your data processing activities, privacy policies, consent forms, and security measures to ensure they align with GDPR requirements.

Data Protection Officer (DPO) Services

Having a dedicated Data Protection Officer (DPO) services to assist e-commerce businesses in fulfilling the obligations under GDPR will really up your data protection game. Guidance, monitor compliance, and act as a liaison between your organization and supervisory authorities are just some of the responsibilities that we take.

Data Subject Request Management

Handling data subject requests can be time-consuming and complex. We streamline this process by managing data subject requests on your behalf. We handle requests for access, rectification, erasure, and data portability, ensuring compliance and timely responses.

Ongoing Compliance Support

If you need ongoing support regarding data protection, we are here to assist you with any compliance-related issues.


As e-commerce continues to thrive, the importance of data protection shouldn’t be overlooked. GDPR has brought significant changes to the way online businesses handle personal data, requiring organizations to prioritize transparency, security, and individual rights. By understanding the implications of GDPR and implementing the necessary measures, e-commerce businesses can ensure compliance and build trust with their customers.

For more information on how GDPRlocal can help your e-commerce business achieve GDPR compliance, contact us.

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