Share

1 min read

Writen by Zlatko Delev

Posted on: February 10, 2022

Glimpse Protocol – PaaS solution

This time, we would like to introduce to you a company called Glimpse Protocol. Glimpse Protocol provides a “Privacy-as-a-Service” solution, a technology platform (which is approved by the Information Comissioner’s Office!) to the AdTech community.

This is important because this week the EU made a turnover ruling on the Interactive Advertising Bureau (IAB)’s Transparency and Consent Framework (TCF). But the findings go much further than the TCF. They found out that CMPs do not provide a lawful basis for processing personal information. The headlines:

– Personal data requires a lawful basis for processing.
– There are two realistically available for AdTech: legitimate interest, or informed consent.
– Legitimate interest has been ruled unlawful.
– The EU finds that CMPs do not – and cannot – establish “informed consent”.

That said, AdTech companies cannot sit back and wait for the IAB to update the TCF. The findings in this ruling make it very clear that they have no lawful basis for processing personal data. DPIAs must be updated. Practices must change.

To emphasize this further, the ruling almost certainly means that any data collected historically through the TCF must now be deleted.

You can read more about this in Glimpse’s Protocol blog on the following link.

Contact Us

Hope you find this useful. If you need an EU Rep, have any GDPR questions, or have received a SAR or Regulator request and need help then please contact us anytime. We are always happy to help...
GDPR Local team.

Contact Us

Recent blogs

Protecting Data in Oz: Avoiding Costly Violation Penalties

In the digital age, data is a treasure trove of information that drives businesses and empowers inn

Managing the Role of the EU Representative in the USA in 2023

Since the enactment of the GDPR, US organizations have been benefitting from the role of the GDPR r

How to Navigate the Role of the EU Representative in the UK

Closer ties with the EU? When it comes to data protection, the EU GDPR rep has ensured the UK remai

Get Your Account Now

Setup in just a few minutes. Enter your company details and choose the services you need.

Create Account

Get In Touch

Not sure which option to choose? Call, email, chat to us
anytime.

Contact Us
06 GDPR INFO

Stay Up-To-Date

Leave your details here and we’ll send you updates and information on all aspects of GDPR and EU Representative. We won’t bombard you with emails and you will be able to tell us to stop anytime.

Full Name is required!

Business Email is required!

Company is required!

Please accept the Terms and Conditions and Privacy Policy