1 min read

Writen by Zlatko Delev

Posted on: February 10, 2022

Glimpse Protocol – PaaS solution

This time, we would like to introduce to you a company called Glimpse Protocol. Glimpse Protocol provides a “Privacy-as-a-Service” solution, a technology platform (which is approved by the Information Comissioner’s Office!) to the AdTech community.

This is important because this week the EU made a turnover ruling on the Interactive Advertising Bureau (IAB)’s Transparency and Consent Framework (TCF). But the findings go much further than the TCF. They found out that CMPs do not provide a lawful basis for processing personal information. The headlines:

– Personal data requires a lawful basis for processing.
– There are two realistically available for AdTech: legitimate interest, or informed consent.
– Legitimate interest has been ruled unlawful.
– The EU finds that CMPs do not – and cannot – establish “informed consent”.

That said, AdTech companies cannot sit back and wait for the IAB to update the TCF. The findings in this ruling make it very clear that they have no lawful basis for processing personal data. DPIAs must be updated. Practices must change.

To emphasize this further, the ruling almost certainly means that any data collected historically through the TCF must now be deleted.

You can read more about this in Glimpse’s Protocol blog on the following link.

Contact Us

Hope you find this useful. If you need an EU Rep, have any GDPR questions, or have received a SAR or Regulator request and need help then please contact us anytime. We are always happy to help...
Zlatko, Adam, Hristina, Marin.

Contact Us

Recent blogs

Accountability Tracker

As your Article 27 Representative we will always help if you receive a SAR, RTE, or other data prot

How to handle a Subject Access Request

We have said this previously but we are still seeing a huge number of Subject Access Requests [

Right to Erasure and how to handle it

Summary: The Right to Be Forgotten is one of the fundamental rights defined in GDPR.  Also

Get Your Account Now

Setup in just 5 minutes. Enter your company details and choose the EU Representative services you need.

Give Us a Call

Not sure whether EU Representative applies to you or which option to choose? Call, email, chat to us anytime.


Stay Up-To-Date

Leave your details here and we’ll send you updates and information on all aspects of GDPR and EU Representative. We won’t bombard you with emails and you will be able to tell us to stop anytime.