Glimpse Protocol – PaaS solution
This time, we would like to introduce to you a company called Glimpse Protocol. Glimpse Protocol provides a “Privacy-as-a-Service” solution, a technology platform (which is approved by the Information Comissioner’s Office!) to the AdTech community.
This is important because this week the EU made a turnover ruling on the Interactive Advertising Bureau (IAB)’s Transparency and Consent Framework (TCF). But the findings go much further than the TCF. They found out that CMPs do not provide a lawful basis for processing personal information. The headlines:
– Personal data requires a lawful basis for processing.
– There are two realistically available for AdTech: legitimate interest, or informed consent.
– Legitimate interest has been ruled unlawful.
– The EU finds that CMPs do not – and cannot – establish “informed consent”.
That said, AdTech companies cannot sit back and wait for the IAB to update the TCF. The findings in this ruling make it very clear that they have no lawful basis for processing personal data. DPIAs must be updated. Practices must change.
To emphasize this further, the ruling almost certainly means that any data collected historically through the TCF must now be deleted.
You can read more about this in Glimpse’s Protocol blog on the following link.
Contact Us
Hope you find this useful. If you need an EU Rep, have any GDPR questions, or have received a SAR or Regulator request and need help then please contact us anytime. We are always happy to help...
GDPR Local team.
Recent blogs
GDPR – Age-Appropriate Design
How To Ensure the Data Protection of Children During Product Design Nowhere is data protecti
Change to UK Data Protection
GDPR Changes: What’s Happening With the Digital Protection and Digital Information Bill?
GDPR Local: Supplier Evaluation
How Do You Know Your Suppliers Are GDPR Compliant? We explain why you should make GDPR evalu