Glimpse Protocol – PaaS solution
This time, we would like to introduce to you a company called Glimpse Protocol. Glimpse Protocol provides a “Privacy-as-a-Service” solution, a technology platform (which is approved by the Information Comissioner’s Office!) to the AdTech community.
This is important because this week the EU made a turnover ruling on the Interactive Advertising Bureau (IAB)’s Transparency and Consent Framework (TCF). But the findings go much further than the TCF. They found out that CMPs do not provide a lawful basis for processing personal information. The headlines:
– Personal data requires a lawful basis for processing.
– There are two realistically available for AdTech: legitimate interest, or informed consent.
– Legitimate interest has been ruled unlawful.
– The EU finds that CMPs do not – and cannot – establish “informed consent”.
That said, AdTech companies cannot sit back and wait for the IAB to update the TCF. The findings in this ruling make it very clear that they have no lawful basis for processing personal data. DPIAs must be updated. Practices must change.
To emphasize this further, the ruling almost certainly means that any data collected historically through the TCF must now be deleted.
You can read more about this in Glimpse’s Protocol blog on the following link.
About the Author
Head of Commercial & Country Manager
Zlatko Delev is Head of Commercial and Country Manager at GDPRLocal, where he leads the company’s commercial strategy and market presence. He brings international experience across sales, marketing, and customer success, along with a legal background from his studies at Iustinianus Primus Law School in Skopje, Macedonia.
Zlatko sits at the front line of GDPRLocal’s client relationships, guiding organisations through the first stages of their compliance journey and helping them understand where they stand and where they need to go on GDPR, information security, and the emerging landscape of AI regulation. His role bridges commercial strategy with practical data protection knowledge, ensuring clients get clear, actionable direction from their very first conversation with GDPRLocal.
Alongside his commercial focus, Zlatko has trained extensively in project management and organisational leadership, including risk management, stakeholder communication, agile methodology, and digital marketing, a broad skill set that supports his structured, delivery-focused approach to growing GDPRLocal’s business internationally.