Share

1 min read

Writen by Adam

Posted on: January 13, 2021

Email marketing – do your due-diligence or get fined

The ICO has released details about an investigation and enforcement action they have taken against a number of companies involved in email marketing. This is a complex case which involved a company promoting their services and a number of email list suppliers. The relationship between these companies is complicated but there was no clear contractual relationship between the various parties, and a lack of evidence of due diligence by the company promoting their services, the aggregator, and the list providers.

The moral of the story is that due diligence is vital. You must ensure that you have contracts with any suppliers, have completed appropriate checks before you sign such contracts, and that you have completed ongoing due diligence. You must be able to produce an audit train of the contracts / checks / due diligence if asked and demonstrate that you have taken all reasonable steps to protect the rights of the data subjects involved.

This case resulted in a huge fine. You can see the details here.

If any of this sounds like you then give us a call to discuss. Due diligence is not complicated you just need to make sure you do it.

Good luck all.

Contact Us

Hope you find this useful. If you need an EU Rep, have any GDPR questions, or have received a SAR or Regulator request and need help then please contact us anytime. We are always happy to help...
GDPR Local team.

Contact Us

Recent blogs

Exciting news: Consultancy Panel is Live now

Hi all,

Hope that you are having a wonderful week. We would like to give you some exci

Data Protection Reforms in UK

This year in May, the United Kingdom Government announced the intention to introduce a reform b

What are the Leading Causes for Individual GDPR Fines?

At least 65 private individuals have received fines for GDPR violations in the EU since 2018. Th

Get Your Account Now

Setup in just a few minutes. Enter your company details and choose the services you need.

Create Account

Get In Touch

Not sure which option to choose? Call, email, chat to us
anytime.

Contact Us
06 GDPR INFO

Stay Up-To-Date

Leave your details here and we’ll send you updates and information on all aspects of GDPR and EU Representative. We won’t bombard you with emails and you will be able to tell us to stop anytime.