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Es importante que entienda las normas a la hora de realizar sus llamadas de marketing. El Reglamento de Privacidad y Comunicaciones Electrónicas de 2003 (modificado) (PECR) cubre las llamadas telefónicas en directo realizadas con fines de marketing directo. Esta guía trata en detalle las llamadas de marketing directo. Léala si tiene preguntas detalladas no respondidas en la Guía del PECR, o [...]
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We have said this previously but we are still seeing a huge number of Subject Access Requests [SARs]. A SAR is a request made by or on behalf of the data subjects which grants the right to obtain a copy of all the personal data that an organization has collected about them. These are pretty […]
Data protection and marketing are so closely interconnected that no marketing plan involving data can move forward without getting data protection right. GDPR – General Data Protection Regulation – and PECR – Privacy and Electronic Communication Regulations – are regulations concerning data protection that marketers must familiarise themselves with. The two regulations are complementary, indeed […]
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