marketing Archives - GDPR Local

US Businesses’ Pitfalls in Navigating GDPR & Electronic Marketing

Posted on November 1, 2023 (November 1, 2023) by Ana Mishova

The US has traditionally adopted a relatively low key and hands-off approach to data protection. Increasingly, though, that’s changing as more states enact new measures, often based on the EU’s General Data Protection Regulation (GDPR). In our experience, however, many US businesses are yet to get up to speed with the changing state of legislation. […]

Data-Driven Marketing Unleashed: Mastering the Game in Australia

Posted on October 12, 2023 by Zlatko Delev

In today’s fast-paced digital landscape, data-driven marketing has emerged as a powerhouse strategy, propelling businesses to new heights of success. Australia, known for its robust data protection laws, presents a unique arena where the marriage of data-driven marketing and privacy protection takes center stage. We will explore the implications, privacy concerns, legal obligations, and success […]

Ethical Data Marketing in Canada: Balancing Innovation and Privacy

Posted on October 3, 2023 (October 3, 2023) by Zlatko Delev

In the dynamic landscape of modern marketing, data has emerged as a powerful tool, offering insights into consumer behaviour and preferences that were previously unimaginable. As businesses harness the potential of data-driven marketing, it becomes paramount to strike a delicate balance between innovation and privacy. In this blog post, we’ll delve into the world of […]

The Essential Guide to SMS Marketing Compliance in the US

Posted on August 11, 2023 (August 11, 2023) by Hristina Jovanovska

For SMS marketing practices to remain ethical and legal, compliance with a complex set of regulations is essential. There’s a lot to know about text messaging compliance, shedding light on the key regulations and requirements (especially if your target is US Citizen Audience). These regulations, serve as the compass guiding marketers towards a principled course […]

Lawful way of direct marketing using live calls

Posted on October 6, 2022 (March 7, 2023) by Zlatko Delev

It’s important that you understand the rules when you’re making your marketing calls. The Privacy and Electronic Communications Regulations 2003 (as amended) (PECR) cover live telephone calls made for direct marketing purposes. This guidance discusses live marketing calls in detail. Read it if you have detailed questions not answered in the Guide to PECR, or […]

Email marketing – do your due-diligence or get fined

Posted on January 13, 2021 (March 7, 2023) by Adam

The ICO has released details about an investigation and enforcement action they have taken against a number of companies involved in email marketing. This is a complex case which involved a company promoting their services and a number of email list suppliers. The relationship between these companies is complicated but there was no clear contractual […]