For SMS marketing practices to remain ethical and legal, compliance with a complex set of regulations is essential. There’s a lot to know about text messaging compliance, shedding light on the key regulations and requirements (especially if your target is US Citizen Audience). These regulations, serve as the compass guiding marketers towards a principled course […]
Read More… from The Essential Guide to SMS Marketing Compliance in the US
The Privacy and Electronic Communications Regulations 2003 (as amended) (PECR) cover the sending of electronic mail for direct marketing purposes. This guidance discusses electronic mail marketing in detail. Read it if you have detailed questions not answered in the Guide to PECR, or if you need a deeper understanding of how PECR applies to electronic […]
Read More… from Guidance on direct marketing using electronic mail
It’s important that you understand the rules when you’re making your marketing calls. The Privacy and Electronic Communications Regulations 2003 (as amended) (PECR) cover live telephone calls made for direct marketing purposes. This guidance discusses live marketing calls in detail. Read it if you have detailed questions not answered in the Guide to PECR, or […]
Read More… from Lawful way of direct marketing using live calls
The ICO has released details about an investigation and enforcement action they have taken against a number of companies involved in email marketing. This is a complex case which involved a company promoting their services and a number of email list suppliers. The relationship between these companies is complicated but there was no clear contractual […]
Read More… from Email marketing – do your due-diligence or get fined
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